Mobilink takes down registrations for prepaid users on its e-care portal immediately after launching the service

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While browsing the web I came across an attractive ad about Mobilink. Ad featured their new logo as well as mentioned of their new services they launched. Being their customer it got me excited and I followed the link. After reaching the target site I found a whole new look which was refreshing, what made me excited was their new feature for prepaid customers which was offering a signup for them. This meant that now I will probably enable more control over the usage specially the call records will be available. So I immediately gone for registration form and started feeding the required information. As soon as I hit registration a message came and surprised me and it was some thing like “System is undergoing maintenance and we can’t accept anymore subscriptions”, you can see the following screen shot and I will continue on the topic.


The point is why don’t organizations, specially in Pakistan, launch their systems when they are fully functional. I mean for a company so matured like Mobilink its really odd having such kind of behavior. They launched their system, probably offered few customers to make an account and then they took down the system for maintenance. Mobilink claims that they have customer base of more than 30 million in Pakistan, so before taking the system online they would have at least thought to make system capable enough to handle a million registrations initially.

By the way, I hope that system goes back up soon and serves the people as it is meant to do. Also, I hope the giants like Mobilink start to learn from their mistakes and launch, specially advertise their services after they are fully functional.

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Fire in Mobilink MSC in Islamabad took down entire North region on Sunday

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Mobilink Logo

On Sunday a fire broke out in Mobilink’s MSC (Mobile Switching Center) in Islamabad and soon the entire north region including Islamabad, Rawalpindi, Peshawar and surrounding areas Mobilink subscribers experienced a total blackout when suddenly no signal bars on cell phone of Mobilink subscribers in these areas. As many of us know, Mobilink is the leading cell phone operator of Pakistan and most trusted as well because of their good quality and uninterrupted service. However last few months have not been very well for Mobilink, fire and such incidents happened on about three places. Most damaging one was Sunday’s incident which took millions of subscribers down for tens of hours.

Mobilink also owns LinkDotNet, which is an ISP, as Mobilink shares its infrastructure between ISP and its cell phone operator setup wherever possible, so on Sunday onwards the LinkDotNet Internet services were also down. Mobilink and LinkDotNet services gone down about after noon Sunday and for some they were available back about afternoon Monday.

So it was long about 24 hour interruption in services. This is however surprising that leading cell phone operator which claims to have over 13 million subscribers does not have an effect disaster management plan and a simple fire can take their services down for long hours for several hundreds of thousands of customers. I hope they must have learned much from these few experiences and will have some better disaster management plan in the future. They must also consider making service provision a fail safe.

Accidents do happen but its important that how much some one or some organization is prepared to handle a potential catastrophic it is real important for businesses in this rapidly changing market, specially for organization which charges their customers more because of their good quality of  services and their entire customer base is with them only due to their good quality uninterrupted services.

Problem indeed affected and upset masses over country but good news is that all over the country problems are solved. They have also issued a note about recent interruption of their services on their website which claims that all problems have been resolved. Following is a screen shot of the note on their website.

Official notice from Mobilink's website about restoration of all affected services

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