Like the other epic problems of Karachi, another problem is of electric supply to the city. Load-shedding is there all over country but Karachi city in this regard in on whole new level. Since the Karachi Electric Supply Company (KESC) was privatized the electricity problems of city only increased. Its case of current owners of KESC not being able to keep their electricity power houses functional. On some places its lack of maintenance and on other its non timely payments of fuel, this all cause the electricity shortfalls and ultimately Karachi’s citizens pay the price in terms of power load-shedding and failures.
Recently one such incident took place when Sui Sothern Gas Company (SSGC) cut the Gas supply to one of KESC power plants situated in Korangi, Karachi. In result it tripped and added 220 Mega Watt to the electricity shortage of city and the problems of residents of Karachi.
KESC claims that forcibly this cut of supply was performed by SSGC, on other side SSGC spokes person told that it is due to the non payments by KESC, which they had to pay to SSGC. KESC have to pay Rs. 28 billion to SSGC, so thats why the SSGC have the natural gas supply of KESC to 180 mmcfd where the KESC is demanding supply to be the 226mmcfd.
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Karachi electricity supply company which is responsible for providing the electricity to Karachi have finally decided to deal with the electricity theft in the city. As part of this campaign they have made use online medium along with the use of conventional media like TV and newspaper ads.
Most recently they have been seen making use of a social network called Facebook using their proper advertisement feature. They have maintained a Facebook as well to connect with people effectively. Also they are maintaining a YouTube channel as well.
It is actually a positive step that along with normal online advertisements now Pakistani Organizations are now using the social networks to promote themselves and to connect with people. They way they will be better able to get the consumer feedback directly and will be better able to know what the consumers think about them.
The current campaign being promoted using all kind of media including online mediums is called “They Steal, We Pay” or “Wo Karein, Hum Bharain” in Urdu. This is against those culprits who steal the electricity and consequently other consumers end up paying for them to fulfill the electricity costs. This campaign from this Electric Supply Company shows that they are finally now up to deal the issues in order to improve their distribution network.
The current campaign is not only limited to the promotion, in fact they are tracking out the individuals who are committing this crime, registering the FIRs against them and also publishing their names as well as addresses in newspapers in their ads.
People across the country who committing the crime of electricity theft crime must stop from today, any of such campaign can deal with you bitterly and can make you exposed in front souls huge in number.